Category: Writing skills
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Why a familiar tone enhances complex advice
1250 words | 7 minutes to read A tale of two documents The two winning entries from last year’s Plain English Awards threw an intriguing spotlight on the critical influence of tone in formal writing. Tone is a component of style, and its job is to set the reader’s mood. Tone is the difference between…
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The three ingredients of cost-effective writing
750 words | 4 minutes to read After more than a decade of working with other knowledge workers, as both a consultant and writing teacher, I have concluded that the cost-effectiveness of our writing outputs boils down to three crucial ingredients. Clearly define goals and briefs Only allow essential contributors to work on the output…